The CPA Marketing Genius Podcast

Episode 035: The Benefits Of Podcasting For CPAs with Spencer Carpenter

Episode Summary

In this episode, Salim Omar, CPA interviews Spencer Carpenter, Spencer is the founder of Outlier Audio. He discusses why professionals like CPAs should pay attention to podcasting and even consider starting their own show or appearing on others. He shares his decade-long experience in the music industry, such as talent management and representation, event and festival organizing, and record label head. He shares how his mother’s business was destroyed due to her having to take care of her husband for eight years and her journey into a niche helping people set up businesses for retirement. He highlights the benefits of podcast interviews for business and for creating an authoritative brand. Another value-bomb episode so make sure you tune till the end!

Episode Notes

[00:01 - 01:08] Opening Segment 

• Salim Omar, CPA introduces Spencer Carpenter to the show!
• Spencer shares that podcasting is not disruptive marketing, allowing brands to build rapport with potential customers without pressure to convert

[01:09 – 13:48] Best Practices For Starting Your Own Podcast Show

• Podcast interviews can be a great way to build authority and differentiate a business
• Interviews force people to crystallize their messaging and repurpose it in different ways
• SEO benefits of podcast interviews, as each one has a unique title and description
• The best practices for starting a show and for being a guest on a show

[01:34 – 18:35] The Benefits Of Podcasting For CPAs

• Spencer helps people set up their businesses for retirement
• The value proposition is what it is you’re bringing to the table that’s different or unique
• Understanding a certain type of clientele’s needs or a certain part of the tax code
• Learning how to balance the right the side of things while also showing you make money

[18:36 - 21:43] Closing Segment

• Spencer Carpenter shares to the listeners to realize what you’re good at and sticking to that end
• Salim Omar, CPA invites listeners to reach out through the website, https://www.cpamarketinggenius.com/our-team!  
• Final Words

Connect with Spencer Carpenter on his:

Instagram: @spencercarpenter

LinkedIn: Spencer Carpenter

Thanks for listening to the CPA Marketing Genius Podcast. If you’d like to hear more episodes, you can find them at cpamarketinggenius.simplecast.com, or in your favorite podcast directory. 

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If you want to learn more about Salim and CPA Marketing Genius, please visit https://www.cpamarketinggenius.com/
 

If you would check out Dr. Michael Useem's book "The Edge" for yourself, visit mikeuseem.com

Thanks for tuning in! We’ll see you next time on the CPA Marketing Genius Podcast.

Tweetable Quotes 

“You don't have to be the leading expert in your field to be able to provide value to the average person.” - Spencer Carpenter
 

"You got to realize what you're good at and stick to that end." - Spencer Carpenter
 

"Podcasting is a great way to differentiate a business because it's really the authority that comes from being an interviewer and interviewing different guests. So, just that role in itself creates that the positioning of authority, which I think is really, really good." – Salim Omar, CPA