Any successful entrepreneur knows that running a successful business is not a one-man show. You have to have the right team members working together to achieve a common goal. One way to help a business grow is to be viewed as a preferable choice amongst competitors which can be achieved through marketing and promotion. In this episode, Charles J. Read is a Financial Expert, CPA, and the Founder of GetPayroll shares how he is able to grow his business to over 7 figures and stand out from a strict competition, what are the learnings he gained from his entrepreneurial experience, and the things he would do if he could go back and redo everything all over again. Charles is an accomplished senior executive and entrepreneur with more than fifty years of financial leadership experience in a broad range of industries and the author of four books; the latest one being The Payroll Book: A Guide For Small Businesses and Startup. Another value-bomb episode so make sure you tune till the end!
[00:01 - 05:43] Opening Segment
[05:45 - 14:45] Secrets to Growing a Business That Lasts for Decades
[14:45 - 16:56] Finding Clarity in Business
[16:57 - 20:04] Closing Segment
If you’d like to hear more episodes, you can find them at https://cpamarketinggenius.simplecast.com/, or in your favorite podcast directory.
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If you want to learn more about the Salim and CPA Marketing Genius, visit www.cpamarketinggenius.com
Want to connect with Charles?
Head over to www.getpayroll.com and follow him on LinkedIn or Instagram! Grab a copy of his book and use the discount code PODCAST: The Payroll Book: A Guide for Small Businesses and Startups
Thanks for tuning in; we’ll see you next time!
Tweetable Quotes
“We can't be an expert in all areas. We have to specialize.” - Charles Read, CPA
"If I were to go back and do it from scratch, I'd hire marketing." - Charles Read, CPA
“Business is a marathon. It's not a sprint.” - Charles Read, CPA