The CPA Marketing Genius Podcast

Finding Meaningful Success with Rob Cook

Episode Summary

What would you say is the most important thing for somebody to focus on in order to grow their business? In this episode, Rob Cook sits down with Salim to talk about how you can provide more value, starting with yourself and then moving outward to your customers and to the people around you. He recommends making time for what is important to you personally and professionally, and building wealth, happiness, and fulfillment around that. Rob Cook is a CPA and CFP fiduciary financial advisor who looks and plans beyond stocks and bonds and traditional financial planning with his clients. Rob believes that when thinking and talking about wealth the conversation shouldn’t be focused on money, but instead on the purpose of our money, i.e. the legacies we are creating today for our families. Rob is also the host of the Contenders Wanted podcast, where we believe you can have incredible success without sacrificing what’s most important. Through the podcast, he leverages his personal experience and interactions with the ultra-successful to help success-oriented parents with young families get more time, balance, and financial freedom in their lives so they can move from being a Contender to a Champion.

Episode Notes

[00:01 - 06:00] Opening Segment

• Rob’s windy path
  • From dentistry to CPA to software sales
• Creating value and being in a place of service

[06:01 - 18:32] Make Time for What’s Valuable to You

• Differentiate yourself and don’t serve everyone
  • Figure out your niche and your specialty then scale your business or practice from there
• Think about your priorities
  • What are you willing to set aside and sacrifice to move towards your goal?
• The story behind Rob’s podcast
  • The power of the medium
  • Playing the long game to build relationships and give value

[18:33 - 22:26] Closing Segment

• The importance of your “Why”
  • Knowing why we’re doing what we’re doing makes things easier
• Connect with Rob and listen to his podcast!
• Final Words

If you’d like to hear more episodes, you can find them at https://cpamarketinggenius.simplecast.com/, or in your favorite podcast directory.

Don’t forget to like, subscribe, and leave us a review!

If you want to learn more about the Salim and CPA Marketing Genius, visit www.cpamarketinggenius.com

Want to connect with Rob?

Follow him on LinkedIn and don’t forget to check out his podcast, Contenders Wanted! Reach out to him directly at rob@contenderswanted.com.

Thanks for tuning in; we’ll see you next time!

Tweetable Quotes

“One of the things that I love doing is I love looking forward, not necessarily looking back. I felt like in the accounting world we so much of what we did was we looked backward, whether it was reporting on financials, things that have already happened.” - Rob Cook

“Provide more value and everything else will be easier. - Rob Cook

“The things in life that we actually value are the things that show up on our calendars… Where you choose to spend your time is what is most valuable to you.” - Rob Cook