The CPA Marketing Genius Podcast

Episode 022: How To Build an CPA Firm's Authority

Episode Summary

Authority means the power or the right to give orders, make decisions, and enforce obedience. In this episode, we’re talking about how to build your CPA firm’s authority and how to build an authority so that you’re not going to fall in the trap of being a commodity. How to position yourself and your firm so that your prospects or your clients sees you as indispensable. In this episode, Salim Omar, CPA, discusses some key points to make and that includes creating a video, a blog, and what next steps to take. All of these will help establish authority and build trust with potential clients, and the reason for this is when it comes to writing articles or creating information, is that information is king. Using information is one of the most impactful ways to build authority when presenting information with reliable data and sources. Another value-bomb episode so make sure you tune till the end!

Episode Notes

[00:01 - 01:38] Opening Segment 

• Salim Omar, CPA tells listeners about how to build authority
  • Standing out from the competition
  • Being seen as an expert
• The ways to build authority means:
  • Creating website content
  • Blog posts
  • Email marketing
  • Social media presence
  • Special reports
  • eBooks
  • Videos
  • Webinars

[01:39 - 10:13] Building Trust and Credibility Through Online Presence

• Salim Omar, CPA discusses having a website is an important way to build trust and credibility with potential clients
• Blogs are a great way to share information and create content that is both informative and conversational
• Creating blogs on your website can help you:
  • Rank higher in search engines
  • Attract more leads
  • Build client loyalty
• Making information is one of the most impactful ways to build authority
• Create specific content
• Have a strategy for distributing your content in multiple ways so that it’s seen as authoritative and relevant by your target

[10:14 - 15:23] Closing Segment

• Salim Omar, CPA invites listeners to reach out through the website, https://www.cpamarketinggenius.com/our-team!  
• Final Words

Connect with Salim Omar, CPA on his:

Website: Salim Omar, CPA

Thanks for listening to the CPA Marketing Genius Podcast. If you’d like to hear more episodes, you can find them at cpamarketinggenius.simplecast.com, or on your favorite podcast directory. 

Don’t forget to like, subscribe, and leave us a review!

If you want to learn more about Salim and CPA Marketing Genius, please visit https://www.cpamarketinggenius.com/

If you would check out Dr. Michael Useem's book "The Edge" for yourself, visit mikeuseem.com

Thanks for tuning in! We’ll see you next time on the CPA Marketing Genius Podcast.

Tweetable Quotes 

“If you don't build authority, you're going to fall in the trap of being a commodity.” - Salim Omar, CPA

"There are many ways to build authority web, and you can see them right here. Website blog, post email, nurture, social media, special reports, eBook videos, webinars, and podcasts. My favorite is the website and it's, and the reason it's my favorite is because it's the first place where someone is going to go." - Salim Omar, CPA

“You choose the prospects that you want to work on. You fill up your practice with high value clients, and it's better to have 10 high value clients than 30 low value clients.” – Salim Omar, CPA