The CPA Marketing Genius Podcast

Episode 041: Building A Winning CPA Practice with David Safeer

Episode Summary

In this episode, Salim Omar, CPA interviews David Safeer, David is a globally recognized expert in cash flow maximization. He shares his background in cash flow and how he founded Cash is Clear Learning Systems to help businesses and accountants grow their revenues through cash flow advisory services. He emphasizes that even profitable companies can have cash flow issues, and he shares his framework for improving cash flow. David explains proactive planning and people-centered approaches to cash flow management. He offers an online certification program and weekly masterminds to teach accountants how to advise on cash flow. Another value-bomb episode so make sure you tune in till the end!

Episode Notes

[00:01 - 01:40] Opening Segment 

• Salim Omar, CPA introduces David Safeer to the show!
• David Safeer is a globally recognized expert in cash flow maximization
• Cash flow is key even for profitable companies, and there are always ways to make it better

[01:41 – 11:58] Breaking Down Barriers To Cash Flow

• Mindset is the biggest issue in cash flow management, as CPAs are trained to look backward instead of projecting the future
• Cash basis reports versus accrual basis reports can reveal discrepancies in inventory
• Modeling allows for visibility and proactive problem-solving
• Maximization involves counterintuitive strategies like paying upfront for better prices or offering financing options

[11:59 – 17:52] Building A Winning CPA Practice

• Cash flow is crucial for businesses to succeed
• The Cash flow advisory certification program helps accountants learn how to help clients with cash flow issues through online education and weekly masterminds
• Focusing on a niche that can differentiate an accounting firm in the marketplace and build a reputation as a trusted advisor

[17:53 - 23:42] Closing Segment

• David Safeer advises listeners that cash flow management goes beyond just solving problems, it’s about maximizing opportunities for growth and profitability
• Salim Omar, CPA invites listeners to reach out through the website, https://www.cpamarketinggenius.com/our-team!  
• Final Words

Connect with David Safeer on his:

LinkedIn: David Safeer

Twitter: @David_Safeer

Website: David Safeer

Thanks for listening to the CPA Marketing Genius Podcast. If you’d like to hear more episodes, you can find them at cpamarketinggenius.simplecast.com, or in your favorite podcast directory. 

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If you want to learn more about Salim and CPA Marketing Genius, please visit https://www.cpamarketinggenius.com/

If you would check out Dr. Michael Useem's book "The Edge" for yourself, visit mikeuseem.com

Thanks for tuning in! We’ll see you next time on the CPA Marketing Genius Podcast.

Tweetable Quotes 

“If you can focus in on a niche like that and get a reputation for a niche and get a reputation for actually helping companies, not just with the financial. But in other areas to become a trusted advisor, to me, that's the way to build a winning CPA practice.” - David Safeer

"I'm putting “loser” in air quotes because they're not bad people. They're just unprofitable clients that maybe should be eliminated from our portfolio or turned into profitable clients. That's where you can make infrastructure changes that drastically impact your ability to generate cash for the company, is by looking in the different areas of the business outside of the finance department." - David Safeer

“Cash flow is key, even for companies that are profitable.” – Salim Omar, CPA