The CPA Marketing Genius Podcast

Episode 038: How To Enhance Culture And Increase Profits with Tyler Horsley

Episode Summary

In this episode, Salim Omar, CPA interviews Tyler Horsley, Tyler is an investor, founder, and business growth expert. He discusses the best strategies for growing any CPA firm. He emphasizes the importance of understanding the individuality of your firm and being able to explain what makes it unique in less than 10 seconds. He suggests focusing on operational efficiencies such as internal communication platforms and digitizing the business. He explains how investing time in brand-building repeatable systems to serve them better. Tyler tells listeners to consider utilizing tools such as the Predictive Index to ensure that they are hiring the right people for the job. Another value-bomb episode so make sure you tune in till the end!

Episode Notes

[00:01 - 01:31] Opening Segment 

• Salim Omar, CPA introduces Tyler Horsley to the show!
• He founded his own company called, “Nuclear Networking”
• His advice for growing a business or accounting firm is to understand your identity and be able to explain what you do in less than 10 seconds

[01:32 – 11:29] Building A Successful Organization

• Internal communication is key, especially with remote workers
• Workshops can help identify who you are best for and the right partners to grow with
• Developing an avatar of the ideal client to target
• Growing the business intentionally and strategically
• Hiring based on company culture and values

[11:30 – 16:20] How To Enhance Culture And Increase Profits

• Optimizing, automating, and organizing processes
• Creating standard operating procedures (SOPs) to reduce stress and improve the customer experience
• Hiring well and making sure employees are aligned with company values
• Utilizing tools such as Predictive Index to build teams based on criteria

[16:21 - 21:28] Closing Segment

• Tyler shares with listeners that recognizing that success if often accompanied by pain, heartache and other challenges 
• Salim Omar, CPA invites listeners to reach out through the website, https://www.cpamarketinggenius.com/our-team!  
• Final Words

Connect with Tyler Horsley on his:

Website: Nuclear Networking

LinkedIn: Tyler Horsley

Facebook: Nuclear Networking

Thanks for listening to the CPA Marketing Genius Podcast. If you’d like to hear more episodes, you can find them at cpamarketinggenius.simplecast.com, or in your favorite podcast directory. 

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If you want to learn more about Salim and CPA Marketing Genius, please visit https://www.cpamarketinggenius.com/

If you would check out Dr. Michael Useem's book "The Edge" for yourself, visit mikeuseem.com

Thanks for tuning in! We’ll see you next time on the CPA Marketing Genius Podcast.

Tweetable Quotes 

“I'm a huge advocate for really understanding your identity before putting money behind traffic.” - Tyler Horsley

"If you stand for nothing, you'll fall for anything." - Tyler Horsley

"Make sure you had the right people, if you're talking about values and making sure they're aligned to the values that your organization." – Salim Omar, CPA