The CPA Marketing Genius Podcast

Episode 037: Controlling Your Brand SERPs with Jason Barnard

Episode Summary

In this episode, Salim Omar, CPA interviews Jason Barnard, Jason is a renowned author and digital marketing consultant. He shares his remarkable story from the Kalicube in Liverpool all the way to becoming a cartoon blue dog on a tropical island. He dives into his expertise on managing one’s brand on Google, explaining that it’s not about being geeky but rather about defining a page on your website that represents you or your business as a person. He suggests creating individual pages for each important member of your team so that Google can understand who they are and why they should be trusted. Another value-bomb episode so make sure you tune in till the end!

Episode Notes

[00:01 - 01:20] Opening Segment 

• Salim Omar, CPA introduces Jason Barnard to the show!
• Jason is an author and digital marketing consultant who specializes in brand sales and knowledge panels
• He has spent 10 years figuring out how to educate and how to manage your brand on Google

[01:21 – 14:56] Controlling Your Brand SERP

• Corroborating this information with third-party sources around the web to build credibility and authority
• What is a Google Knowledge Panel?
• The two different types of Knowledge Panels: For local businesses and For major corporations
• To get a Knowledge Panel, create a factual page about yourself and your company with corroboration from authoritative sources
• Brand SERP is the search engine results page for your name or company name and it’s important to your bottom line

[14:57 – 21:55] Why Your Brand SERP Matters

• Brand SERP is Google’s one-pager about you, so you need to control it
• Perfecting a Google Business card
• Google needs to be taken by the hand and fed information in order to learn
• Authority, expertise, and trustworthiness are key components of dominating your niche on Google

[21:56 - 23:36] Closing Segment

• Jason Barnard shares with the listeners that searching one’s own name can help determine what should be seen on the Google One Pager
• Salim Omar, CPA invites listeners to reach out through the website, https://www.cpamarketinggenius.com/our-team!  
• Final Words

Connect with Jason Barnard on his:

Website: Kalicube

LinkedIn: Jason Barnard

Thanks for listening to the CPA Marketing Genius Podcast. If you’d like to hear more episodes, you can find them at cpamarketinggenius.simplecast.com, or in your favorite podcast directory. 

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If you want to learn more about Salim and CPA Marketing Genius, please visit https://www.cpamarketinggenius.com/

If you would check out Dr. Michael Useem's book "The Edge" for yourself, visit mikeuseem.com

Thanks for tuning in! We’ll see you next time on the CPA Marketing Genius Podcast.

Tweetable Quotes 

“Google is learning to understand the world and it has a massive encyclopedia, a machine-readable encyclopedia that it uses by its machines that are based on understanding. And when you think about it from that perspective, you realize you need to educate this machine, you need to fill it encyclopedia with information.” - Jason Barnard
 

"The way to educate it (Google) is to explain clearly to it who you are, what you do, and which audience you serve.” - Jason Barnard