The CPA Marketing Genius Podcast

Episode 033: Get More Money for Your Clients With Tax Credits

Episode Summary

In this episode, Eric Kneller, discusses the various ways in which he helps CPA firm owners save money for their clients and double their profits. With 15 years of experience in sourcing supply chains for a multinational company, he shares his insights on how specialized tax incentives can help businesses save money, including the Work Opportunity Tax Credit, Employee Retention Credit, R&D tax credits, and cost segregation studies. Another value-bomb episode so make sure you tune in till the end!

Episode Notes

[00:01 - 02:14] Opening Segment 

• Salim Omar, CPA introduces Eric Kneller to the show!
• He is passionate about helping companies to save money and double their profits
• He works with CPA firm owners to help their clients save money in any way possible
• He provides positive reinforcement for whatever they are currently doing

[02:15 – 10:47] Unlocking The Potential Of Work Opportunity Tax Credits And Employer Credits

• Smaller companies have been disadvantaged in this area due to a lack of ability to electronically and quickly screen and track all candidates
• What is the “Work Opportunity Tax Credit” (WOTC)?
• Employer Retention Credit (ERC) was created in response to COVID and the CARES Act
• Documentation and truthfulness is necessary for the successful application of ERC
• R&D tax credits are often overlooked but can be applied to technology companies, call centers, mining companies, etc.
• A cost segregation study is a tax credit that can reduce taxes and be applied to businesses that own property or improve it
• The best practice for CPA firms is to get out ahead of these opportunities and offer them to current clients
• Get ahead of customer relationships and look for opportunities to add value

[10:48 - 15:01] Closing Segment

• Eric Kneller shares, “The Smaller Business Saver” framework, where he offers:
  • Training
  • Q & A sessions on Thursdays
• Covering topics such as specialized tax incentives, operating cost  reductions, and slashing taxes to double profits
• Salim Omar, CPA invites listeners to reach out through the website, https://www.cpamarketinggenius.com/our-team!  
• Final Words

Connect with Eric Kneller on his:

Website: Maranatha Consulting

LinkedIn: Eric Kneller

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Thanks for tuning in! We’ll see you next time on the CPA Marketing Genius Podcast.

Tweetable Quotes 

“The whole thing about attracting and retaining and making yourself really built into that customer's business and deepening that relationship is, what I would say get ahead of it and look at these other opportunities that might be available.” - Eric Kneller

"As any great CPA is going to do, you're going to document everything, you’re going, to tell the truth, and you're going to be able to calculate that credit." - Eric Kneller

"Folks, businesses, they hire a professional. It's for the commodity type service, the tax prep or the accounting staff, but the real staff comes in when it's complimented with value-added services, value-added advice." – Salim Omar, CPA