The CPA Marketing Genius Podcast

Episode 028: Win In A Competitive World With Strategic Differentiation Strategy with Roy Osing

Episode Summary

It is important to have a strategic plan in order to have a successful accounting firm. In this episode, Roy shares his strategy-planning process and how it helped him to become one of the most successful accounting firms in history. In this episode, Roy Osing discusses his unique approach to differentiation centered around focusing on the service experience for their clients, which led to a high level of loyalty and success. He shares his strategies for success and how CPAs can apply them in their own businesses. Another value-bomb episode so make sure you tune till the end!

Episode Notes

[00:01 - 01:24] Opening Segment 

• Roy Osing shares his 40 years of successful executive leadership experience
• He is devoted to inspiring leaders and entrepreneurs to stand apart from the average, boring route and achieve their true potential  

[01:25 – 24:45] Win In A Competitive World With Strategic Differentiation Strategy

• He discusses his idea of, “Be Different or Be Dead”
• He created his own strategic game-planning process which helps determine how big a company wants to be
• How to determine who you want to serve and how to get them to transact with you
• Gaining a granular understanding of their target market and developing strategies to reach them
• Increase revenue by targeting businesses that are willing and able
• Building relationships with their target market and understanding their needs 

[24:46 - 28:46] Closing Segment

• Roy shares how to be successful in the CPA profession by focusing on creating a unique and special statement that will set you apart from the competition
• He emphasizes the importance of getting away from benchmarking and copying others rather developing your own unique approach to CPA marketing
• Salim Omar, CPA invites listeners to reach out through the website, https://www.cpamarketinggenius.com/our-team!  
• Final Words

Connect with Roy Osing on his:

Website: Be Different or Be Dead

LinkedIn: Roy Osing

Thanks for listening to the CPA Marketing Genius Podcast. If you’d like to hear more episodes, you can find them at cpamarketinggenius.simplecast.com, or on your favorite podcast directory. 
 

Don’t forget to like, subscribe, and leave us a review!

If you want to learn more about Salim and CPA Marketing Genius, please visit https://www.cpamarketinggenius.com/

If you would check out Dr. Michael Useem's book "The Edge" for yourself, visit mikeuseem.com

Thanks for tuning in! We’ll see you next time on the CPA Marketing Genius Podcast.

Tweetable Quotes 

“Success is a function of being different.” - Roy Osing

"If you really want to be creative and different and stand out, you have to have an audacious goal." - Roy Osing

"Get away from the world of copying, get away from benchmarking. Benchmarking is a tool for people who want to stay in the herd. If you want to be successful, you need to get out of the herd." - Roy Osing